LEGO® Ideas

The LEGO® Ideas series is a program that lets fans worldwide share their visions and take part in creating official sets. Anyone can submit a design on the LEGO® Ideas platform, and if it gains enough community support and passes LEGO designers’ review, it reaches store shelves as an official product. This makes every set in the line unique—backed by the creator’s story, passion, and commitment, plus the support of thousands of fans.

Diverse themes—from pop culture to science

LEGO® Ideas shines for its variety. The series spans models inspired by legendary films, TV shows, and bands, as well as builds rooted in science, engineering, and nature. The iconic Central Perk from Friends, the Saturn V rocket, The Beatles’ Yellow Submarine, and the Tree House are just a few examples of its breadth. There’s something to fit every collector’s and LEGO® fan’s interests.

Collector value and limited editions

LEGO® Ideas sets are highly sought after by collectors. Each model is released in limited quantities, making it distinctive and in demand. Many achieve cult status shortly after launch, with rising collector value. It’s a great option for investing in unique sets and building a one‑of‑a‑kind collection.

Community and inspiration—the strength of LEGO fandom

The driving force behind LEGO® Ideas is its engaged fan community. Thanks to it, the most innovative and surprising projects are brought to a wider audience. The LEGO® Ideas platform is a hub for sharing ideas, inspiration, and build challenges. Voting, commenting, and submitting designs are not only fun but also offer a real sense of influence on LEGO’s evolution.

LEGO® Ideas sets that bridge generations

LEGO® Ideas works wonderfully as a bridge between generations. Many models reference classic films, cult TV shows, or historical events, turning building into moments of conversation, nostalgia, and time together. It’s also a great way to pass a love of bricks to younger family members and explore new, fascinating topics together.