LEGO® Friends

LEGO® Friends is more than bricks—it’s a world that inspires original stories, nurtures passions, and builds lasting values. Heartlake City, the central setting, is designed to spark children’s interest in many themes: friendship and teamwork, animal care, and discovering new interests. Every set in the LEGO® Friends series is a prompt for shared play, conversation, and hands-on learning.

LEGO® Friends characters—diverse and authentic

At the forefront are charismatic characters with different personalities, passions, and dreams. Autumn loves nature and animals, Nova is fascinated by technology, Aliya is ambitious and organized, Leo is passionate about cooking, and Zac is an athlete with a big heart. This diversity helps every child find someone relatable while learning respect for different perspectives and group collaboration.

Countless opportunities for play and learning

LEGO® Friends sets span a huge range of themes and scenes. Build homes, schools, restaurants, rescue vehicles, horse stables, eco-farms, or modern labs. Each set is not only about construction but also about role-play and inventing stories. Children develop logical thinking, planning, and fine motor and social skills.

The world of Heartlake City—adventures everywhere

Heartlake City is the heart of LEGO® Friends. It buzzes with life and offers cafés and shops, parks and beaches, sports centers and workplaces. Sets connect seamlessly, enabling a unique, personal version of the city. The fun never ends, and expansion possibilities are limitless.

Caring for animals and the environment

A recurring theme in LEGO® Friends is animal care and environmental stewardship. Many sets let kids role-play as vets, shelter caretakers, or nature lovers. They learn empathy, responsibility, and respect for nature—values that matter greatly today.

Fun for everyone—regardless of age or gender

Although the LEGO® Friends line was designed with girls in mind, its universal appeal makes it great fun for boys too. Colorful elements, rich details, and engaging stories attract all young builders who value creative play and self-expression through building.